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01
September
2022

NBA not entirely set in stone to move away from game's equation based interactivity

Reappearing to NBA 2k22with MyCareer mode. This mode allows players to explore an online hub , where they can take their created player on a basketball journey beyond the court and into an open-world city , and eventually be the next NBA superstar.

As part of the experience players can also visit the stores and customise their characters. This, like all other NBA 2K title is riddled with microtransactions, as the best cosmetics are only purchasable.

As reported by Kotaku The game's players are beginning to stumble across an in-game product placement for State Farm insurance. NBA 2K22's storefront in The City has received an entirely new area dedicated to State Farm and one of the quests in MyCareer sees the player tasked with talking to the company's mascot, Jake.

A frequent guest in commercials prior to, Jake from State Farm has returned to the scene with an NBA 2K22 cameo. Motion-captured by the original actor, Jake introduces new players to his area wearing an official State Farm uniform that he labels "drip".

Furthermore additionally, State Farm also has a storefront. State Farm store also offers more cosmetics that are branded, with merchandise starting from 15,000 VC which cost PS3.99/$4.99 in actual dollars. While finding the whole space to be anything but ridiculous, many have used social media to ridicule 2k's explicit forced advertisement.

The past few years, 2K has included ad products unrelated to the NBA and was the subject of huge criticism because of its non-skippable advertising in NBA 2K20 and exploitive behavior. Fans of the series may not be thrilled by this brand new State of the Farm insurance advertisements however.

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